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Privacy Policy of DAMAC Group

At DAMAC Group we are dedicated to protecting the privacy of our website visitors This policy outlines how we handle your personal information Our website utilizes cookies By using our website and accepting this policy you consent to our use of cookies in accordance with its terms The terms Privacy Policy or Policy refer to this document

Key Terms

We Us Our or DAMAC Refers to DAMAC Group and any of its affiliates andor subsidiaries
You Your Refers to the individual accessing the website
Personal Information Any information pertaining to an identified or identifiable individual

This Privacy Policy applies when you visit or utilize the DAMAC website located at https://damacgroupdubai.com and other websites owned or controlled by DAMAC the Sites or related system applications complete related forms participate in DAMAC events or communicate with one of our customer service representatives that reference or link to this Privacy Policy each a Service

This Privacy Policy may be supplemented by additional privacy statements terms or notices provided in certain areas of the Service or during our interactions with you

By using the Services you consent to our collection use and disclosure of your personal information in accordance with this Privacy Policy You may withdraw your consent at any time however this will not affect the lawfulness of processing based on your consent prior to withdrawal

If you do not agree with any part of this Privacy Policy please refrain from using the Sites or system applications or providing personal information to us in connection with DAMACs products or services

Table of Contents

1 Collection of Personal Information
2 Marketing Communication
3 Use Sharing and Retention of Personal Information
4 Contacting DAMAC and Modifying Your Information or Preferences
5 Modifications to this Privacy Policy
6 Questions Concerns or Complaints

1 Collection of Personal Information

a. Information You Directly and Voluntarily Provide to Us

Enquiry If you provide personal data to DAMAC to inquire about properties or events or if you register as a user on any DAMACoperated website you will be required to provide certain information as part of the registration process This information may include your first and last name email address telephone number and business or home address

Membership information is used to communicate with you tailor content and activities that may interest you and ensure compliance with applicable sanctions in providing you access to DAMACs goods and services To opt out of receiving these communications please follow the instructions contained in the applicable communication

Events DAMAC may host events for product knowledge sharing If you register for a DAMAC event we will access the information in your account to provide you with relevant information and services If you are not a DAMAC member we will collect your first and last name email address and business or home address as well as information about your business to provide you with relevant services

Communications with DAMAC If you correspond with us via email postal mail phone or other forms of communication we will collect the information you provide For instance if you communicate with us via email we will collect and store the email address you use to send correspondence to respond to your inquiry notify you of DAMAC events or services or to keep a record of your complaint or request By subscribing to email communications you consent to receiving communications from DAMAC Group including updates promotions and other marketing materials You can unsubscribe from these communications at any time using the link provided in the emails or by contacting us directly

b. Information We Automatically Collect from You

We may automatically collect information about you when you use the Sites or our Services For example when you access the Sites through a computer we will collect information such as your browser type and version computer and connection information IP address pages you have visited and standard web log information We may use remarketing tools to serve ads based on your location and the content you have explored on our site If you access the Sites through a mobile device we may be able to identify your mobile devices location You can choose not to share your location by adjusting your mobile devices location services settings

We may also collect information through cookies and similar technologies such as web beacons Cookies are small data files stored in your internet browser that allow us to recognize your browser when you return Web beacons are transparent pixel images used to collect information about website usage email response and tracking

Additionally third parties may set cookies when you visit the site especially if we have engaged them to provide services on our behalf This may involve collecting information about your online activities across websites or services

Some pages may utilize third party software providers to test content variations and improve user experience You can view their respective Privacy Policies and or opt-out via the following links

Facebook Privacy Policy
Google Privacy Policy
Instapage Privacy Policy
Microsoft Privacy Clarity Terms
MoEngage Privacy Policy

Information collected by cookies may include but is not limited to the pages you visit the date and time of your visit the duration of your visit your IP address and your computer and connection information

To enhance site performance and user experience you can set your browser to reject cookies or notify you when a cookie is sent For more information on managing cookies and web beacons please consult your browsers privacy features Click here to view our Cookie Policy

c. Information You Provide to Payment Processors

All payments made to DAMAC are processed by thirdparty processing services engaged by DAMAC Information collected by these thirdparty providers during payment processing is not accessible to us unless you have provided it in connection with your use of the Sites or our products and services

2 Marketing Communications

We may combine your information with data collected from our vendors to improve and personalize the DAMAC website If you do not wish to receive marketing communications from us or participate in our ad customization programs please update your communication preferences at marketing damacgroupdubai.com or follow the directions included in the communication or advertisement

3. Use Sharing and Retention of Personal Information

a How We Use Your Information

We primarily use the information we collect to provide maintain protect and enhance our current products and develop new ones This allows us to

Facilitate the creation and security of your account on our network
Identify you as a user of our services
Improve our services website and business operations
Understand and enhance your experience using our website and services
Respond to your comments or inquiries
Send you relevant information including confirmations invoices technical notices updates security alerts and administrative messages
Communicate with you about promotions upcoming events and news regarding DAMAC products and services
Link or combine it with other information from third parties to better serve your needs
Protect against fraudulent unauthorized or illegal activity

b. Information for Individuals Located in the European Union

Legal Basis for Processing Personal Information from EEA Residents If you reside in the European Economic Area EEA our processing of your personal information is legitimized as follows

When we require your consent for processing it is justified under Article 61a of the General Data Protection Regulation EU 2016679 GDPR
If processing is necessary for a contract between you and DAMAC or for taking pre-contractual steps upon your request it is based on GDPR Article 61b
If processing is necessary to comply with a legal obligation it is based on GDPR Article 61c
If processing is necessary for DAMACs legitimate interests it is based on GDPR Article 61f

You may receive personalized advertising based on your indicated preferences but you may also receive general communications regarding new launches promotions or schemes

Transferring Personal Data from the EU to the UAE DAMAC is headquartered in the United Arab Emirates UAE Information collected will be processed in the UAE While we prioritize the security of your information we cannot guarantee the security of any information you transmit to DAMAC When entering sensitive information we use secure socket layer technology SSL However no data transmission over the internet can be guaranteed to be 100 secure

DAMAC participates in compliance with the EU Privacy Shield Framework and is committed to adhering to its applicable principles

European Union Data Subject Rights The GDPR and other privacy laws provide certain rights for individuals This Privacy Policy is intended to inform you about the personal data DAMAC collects and how it is used

If you wish to confirm that DAMAC is processing your personal data or have other questions please contact us at legal@damacgroupdubai.com

You may request information about

The purpose of processing
The categories of personal data concerned
Recipients of the data outside DAMAC
The source of the information if not directly provided to DAMAC
Where your data is stored and how long it will be retained

You have the right to correct your personal data if it is inaccurate You may request that DAMAC erase or cease processing your data subject to certain exceptions You may also ask DAMAC to supplement or update your personal data or transform it into an anonymous format You may withdraw your consent for processing at any time

In many countries including EEA nations you have the right to lodge a complaint with the appropriate data protection authority regarding DAMACs processing of your personal data

c. Data Storage and Retention Your personal data is stored on DAMACs servers and those of its database management services in the UAE We retain data as long as necessary to fulfill our business relationship with you and comply with applicable law Personal data will not be kept longer than necessary for its intended purpose If you are located in the EEA upon termination of your association with DAMAC or withdrawal of consent we will erase your personal data unless required by law or regulatory obligations

For more information on data storage retention and your rights regarding erasure and portability please contact our data privacy resource at legal@damacgroupdubai.com

4. Contacting DAMAC and Modifying Your Information or Preferences

For questions regarding this Privacy Policy please contact DAMACs data privacy resource at legal@damacgroupdubai.com To modify your marketing email preferences please follow the instructions within any email you receive from us

5. Modifications to this Privacy Policy

DAMAC may update or modify this Privacy Policy periodically to reflect changes in our business practices or data collection methods We reserve the right to amend this Privacy Policy at any time without prior notice except by posting the amended Policy on the Sites or notifying you via email if you have provided your email address We recommend checking the site frequently for updates and noting the date of the last modification listed at the top We will not reduce your rights under this Privacy Policy without your explicit consent If you do not agree to the changes please discontinue your use of the Sites and cease providing personal information before the modified Privacy Policy takes effect Continuing to use the Sites or providing personal information after the modifications indicates your acceptance of the updated Privacy Policy

6. Questions Concerns or Complaints

If you have any questions or concerns regarding this Privacy Policy please contact us at legal@damacgroupdubai.com